Ways of Seeing:

The Medium is the Message

Video

The Booking.com Super Bowl 2025 commercial featuring The Muppets was a fun choice for this video assignment because it demonstrates how nostalgia, humor and dynamic pacing can combine to create a persuasive and memorable ad. From the start, quick cuts and upbeat transitions set an energetic, playful tone that immediately captures viewer attention. The ad’s pacing is deliberately fast and chaotic, as shown with Kermit’s peaceful beach scene being abruptly interrupted by the glamorous Miss Piggy requesting a more "boutique" experience, highlighting the contrast between calm and adventurous vacation styles. This rapid shift, paired with vibrant, saturated visuals and wide, lively camera shots, serves as a visual metaphor for mismatched travel expectations while reinforcing Booking.com’s promise of travel "for everyone." The ad also leverages the cultural memory of the beloved Muppets to quickly establish an emotional connection, reducing the need for brand introduction and allowing the narrative to focus on illustrating diverse vacation experiences, from families seeking waterpark resorts to groups enjoying luxury city hotels. This ad’s combination of humor, visual energy, and clear messaging makes it an excellent example of how creative storytelling techniques, using nostalgic narrative media, can both entertain and persuade audiences.